The line for new iPhones vs. the line for cronuts

In the SoHo neighborhood of New York City morning, two separate queues of people were waiting to get their hands on coveted items: new iPhones and cronuts.

The SoHo Apple store and Dominque Ansel Bakery, where cronuts are made, are within five blocks of each other. (Cronuts are a faddish—and oft-copied—hybrid of croissants and donuts.) Quartz estimated the distance of each line at 9 a.m. ET based on first-hand observations and photos posted on Twitter. Apple’s was roughly twice as long, which shouldn’t be too much of a surprise given today was the debut of two new iPhone models, the 5C and 5S.