General Assembly CEO Jake Schwartz on the books behind his approach to moonshots
In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.
In our members-only interview series with Schwartz, we asked what shaped his approach to moonshot ideas.
These are the books he recommends:
- Radical Focus, by Christina Wodtke (2016)
- Petty: The Biography, by Warren Zanes (2016)
- Let My People Go Surfing, by Yvon Chouinard (2016)
- Shoe Dog, by Phil Knight (2016)
- You Are Not A Gadget, by Jaron Lanier (2011)
- Our Mathematical Universe, by Max Tegmark (2014)
- Great By Choice, by Jim Collins and Morten T. Hansen (2011)
- The Goal, by Eliyahu M. Goldratt (1984)