And the most popular candy in the world is…

By Christopher Mims

Published September 22, 2012

Top 10 confectionery brands in 2012, according to market research firm Euromonitor:

1. Snickers

2. M&M’s

3. Trident

4. Reese’s

5. Galaxy/Dove

6. Milka

7. Cadbury Dairy Milk

8. Orbit

9. Extra

10. Kit Kat

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