This guy had the crazy idea of launching a start up in 30 days

Casey Elsass and his business partner, Morgen Newman, decided almost on a whim to try to launch a business in 30 days. The result was MixedMade, a company that initially sold just one product: Spicy honey made by Elsass in his kitchen after he finished his day job. The video above shows how the partners were able to pull it off.

Now, two years in, Elsass makes honey, spicy maple syrup and sriracha that MixedMade sells to stores across America.