Why are perfume ads so weird?

They star some of Hollywood’s most famous faces and enlist big-name directors like Martin Scorsese and Baz Luhrmann. They can cost millions to produce. And they’re created by brands that are viewed as taste makers across the globe. Yet perfume ads are famously, bafflingly terrible. Have you ever wondered why?

There are actually a few very logical reasons, as you can see in the video above.