Emails from a CEO who just has a few changes to the website
Date: May 14th, 2016 at 2:44:05 AM PST
From: Ed Pratt <[email protected]>
Subject: Website Changes
Hey guys,
Just looking at the website. I know I said I loved it yesterday, but looking at it now, I hate it. It feels too cluttered. Too many words.
@Design team—pls mock up what it would look like with fewer words.
-E
Date: May 14th, 2016 at 2:45:08 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: Website Changes
And fewer images.
-E
Date: May 14th, 2016 at 2:48:13 AM PST
From: Ed Pratt<[email protected]>
Subject: RE: RE: Website Changes
Hey guys,
The navigation is confusing. We should make it all one page like everybody else.
@Design team—make it all one page like everybody else.
-E
Date: May 14th, 2016 at 2:50:19 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: Website Changes
And add infinite scrolling. I never want to reach the end of the page. Ever.
Date: May 14th, 2016 at 2:51:02 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: RE: Website Changes
Actually don’t.
-E
Date: May 14th, 2016 at 2:51:02 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: RE: RE: Website Changes
What if the homepage was just a picture of a white wall? Think about it. People will be like “Where am I? What’s happening?” and isn’t that the whole point of having a site?
@Design team—white wall it.
-E
Date: May 14th, 2016 at 2:54:32 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: RE: RE: RE: Website Changes
This “About Us” section is a fucking mess.
@Design team—white wall it.
Date: May 14th, 2016 at 2:57:21 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: RE: RE: RE: RE: Website Changes
You know what? Scrap the words altogether. Words are cliché. You know who hated words? Hemingway.
-E
Date: May 14th, 2016 at 3:17:01 AM PST
From: Ed Pratt<[email protected]>
Subject: RE: RE: RE: RE: RE: RE: RE: RE: Website Changes
Hey,
So I’ve been looking over the site a little more and here are a few more changes:
-More words.
-More images.
-Separate pages for each section.
-Add an “About Us” page.
@Design team—pls mock that up and get it over to me by EOM (end of morning).
Thx
-E
Date: May 14th, 2016 at 3:20:12 AM PST
From: Ed Pratt <[email protected]>
Subject: RE: RE: RE: RE: RE: RE: RE: RE: RE: Website Changes
Hey guys,
Just took another look at the website. Looks great.
Thanks,
-E
This post originally appeared at Medium.