Adobe is unveiling an AI agent to automate marketing workflows for businesses
The new CX Enterprise Coworker tool is designed to monitor signals, recommend actions, and execute campaigns across channels in real time
NurPhoto / Getty Images
Adobe $ADBE announced a new AI agent called CX Enterprise Coworker at Adobe Summit in Las Vegas on April 20, designed to help enterprise marketing teams automate and orchestrate customer experience workflows across the company's software ecosystem.
CX Enterprise Coworker is designed for continuous engagement instead of traditional campaign-based models. It uses business goals to track signals, suggest actions, and manage cross-channel experiences as they happen, while people stay in control. Adobe expects the tool to be generally available in the coming months.
Related Content
CX Enterprise Coworker gathers intelligence from Adobe’s enterprise applications, such as Real-Time CDP, Customer Journey Analytics, Journey Optimizer, Marketo Engage, and Target $TGT. It also connects with CRM platforms and external market signals. Adobe says interoperability is key, with the tool following open standards like Model Context Protocol and Agent2Agent, and working with AI platforms from Amazon $AMZN Web Services, Anthropic, Google $GOOGL Cloud, Microsoft $MSFT, and OpenAI.
A new partnership with NVIDIA adds the NVIDIA OpenShell secure runtime and NVIDIA Nemotron open models to the product. Adobe says this combination is especially useful for regulated industries that need strong AI governance.
The agent is part of a broader product suite called CX Enterprise, which Adobe describes as an end-to-end agentic AI system for managing the customer lifecycle. That suite also includes an agent skills catalog, developer tools, and new agents natively integrated into Adobe applications. Adobe said it is extending its Marketing Agent into third-party surfaces including Amazon Quick, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise, IBM $IBM watsonx Orchestrate, and Microsoft 365 Copilot.
Along with the main announcement, Adobe introduced four new features: Adobe Engagement Intelligence, a decision engine for customer lifetime value; Adobe Journey Optimizer Loyalty, which helps build gamified loyalty programs; Adobe CX Analytics, which brings unified intelligence to interfaces powered by large language models; and an updated Real-Time CDP profile feature that combines unstructured and structured data.
"By synthesizing intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action, enabling brands to deliver one-to-one personalized experience at scale," Anjul Bhambhri, SVP of engineering for Customer Experience Orchestration at Adobe, said in a statement.
Adobe said its Adobe Experience Platform now drives more than one trillion experiences per year across global businesses, and that more than 20,000 global brands use its platform. The product launch arrives at a difficult moment for Adobe's stock, which has shed roughly 30% of its value in 2026 amid broader investor concern over competition from AI-native startups including Anthropic and OpenAI, according to Reuters. Shares climbed approximately 2.2% on the day of the announcement.