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A.I.

6 ways to expand your creative potential using AI

Here's how AI can help creatives work faster and think bigger — without ceding creative control

ByHaley Chamberlain
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AI is change the landscape of creative work. It can, at least in ideal scenarios, take over the repetitive work that slows thinking — handling mundane tasks so teams can focus on broader, more adventurous ideas. 

It also opens conceptual territory by surfacing patterns humans typically miss. The World Economic Forum reports that AI can amplify or inhibit creativity depending on how intentionally it is used, with benefits tied to exploration rather than overreliance. 

Here are six tactics to harness AI’s boost without ceding creative authority.

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Free mental space by offloading routine tasks

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AI can take on repetitive processing, information triage, and administrative tasks that drain attention. Berkeley’s research shows that this shift increases bandwidth for higher-level creative thinking and early-stage ideation.

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Tap AI’s pattern recognition to uncover unusual angles

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The World Economic Forum highlights that AI surfaces hidden patterns and cross-domain connections that can prompt unexpected conceptual shifts. These prompts can act as creative nudges rather than prescriptions.

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Use accessible tools to speed experimentation

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Berkeley’s review notes that AI lowers technical barriers to prototyping, making rapid iteration easier and reducing the cost of testing multiple directions. This helps to accelerate early-stage exploration.

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Maintain your personal touch to avoid generic results

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A ResearchGate study on generative AI warns that heavy dependence on machine-created patterns can flatten originality and steer creators toward stylistic sameness. Your personal perspective remains the differentiator. AI can help support variation, not voice.

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Consider equity and access when deploying creative AI

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The World Economic Forum stresses that AI-enabled creativity only scales equitably when access is broad and creative ownership stays protected. Teams should examine who benefits from tools and who is excluded.

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Notice when AI sparks innovation and when it narrows thinking

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Forum research shows that AI can either broaden or restrict creative ideas, depending on how it’s used. Overreliance on predictable outputs can stifle originality. Regularly reviewing how and when you use AI helps maintain diverse, human-led thinking.