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AI news roundup: Microsoft goes back to the Super Bowl, Google's chatbot gets a new name

By Dan Hirschhorn
Published


Arm stock soared after its earnings showed how AI is changing smartphones. Google’s chatbot Bard got a new name. Microsoft’s Super Bowl ad on Sunday — its first in years — will be all about AI. And China’s biggest smartphone maker is prioritizing AI instead.

Check out the slideshow above for those and more highlights from another busy week in AI news.

Arm earnings show how generative AI is making its way into phones

Arm, a UK-based chip designer whose technology can be found in smartphones and PCs, says AI demand is fueling revenue. “We are also seeing strong momentum and tailwinds from all things AI,” said Rene Haas, Arm CEO, on a conference call with analysts and investors on Wednesday, Feb.7.

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Google is renaming its AI chatbot from Bard to Gemini

Google is coming for OpenAI. It announced it’s renaming Bard to Gemini to reflect its latest, most advanced AI model of that name. 

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Microsoft’s first Super Bowl ad in four years is all about AI

Microsoft hasn’t had an ad in the Super Bowl since 2020. But this Sunday (Feb. 11), the company is buying a spot in front of the masses watching American football — with an ad for its AI assistant, Copilot. Expect to see other companies trotting out their AI products on the TV screen. 

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Palantir’s stock surged as AI demand drives revenue

In the last three months of Dec. 2023, Palantir, a data management software company, which caters to military and intelligence agencies as well as global corporations, generated revenue of $608 million, up 9% from the same period last year. The company had hit another record profit in the fourth quarter, the most profitable in the company’s two-decade history. 

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China’s biggest smartphone maker is prioritizing AI instead

Huawei, one of the biggest phone makers in the world, is reportedly prioritizing manufacturing AI chips, and slowing down production for the chips needed to power the latest Mate 60 phones, people familiar with the matter told Reuters. 

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Morgan Stanley, Bank of America, and the industries and companies AI could impact the most

Automation isn’t new—it’s been happening since the Industrial Revolution. But the latest version, generative AI, will probably impact highly skilled, professional work the most. 

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AI could help combat climate change, a new study finds

Critics have been raising concerns about the energy consumption of the generative AI models that fuel chatbots like ChatGPT and Bard. But we’ve been here before, according to a new report by the Information Technology and Innovation Foundation (ITIF), a nonprofit think tank. Near the peak of the dot-com boom in the 1990s, a Forbes article lamented that “Somewhere in America, a lump of coal is burned every time a book is ordered on-line.” 

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