Payload Logo

The 10 best cities in America to start your new company

By Madeline Fitzgerald
Published

For many Americans, starting a new business is one of the most significant achievements of their lives. Years of planning, research, and hard work often go into creating a brand new company. But even the most prepared and passionate entrepreneur is not fully insulated from outside forces – like municipal laws, the presence of a qualified workforce, and the quality of the local economy.


When it comes to the best cities for starting a new business, some locations have a clear lead on others. WalletHub, a personal finance website, released its analysis of the country’s best and worst destinations for aspiring small business owners. The rankings prioritized several factors – including start ups per capita, five-year business survival rate, and the average growth of business revenues.


“Starting a business can be very scary, considering one in every five startups doesn’t make it past the first year,” said Wallethub analyst Cassandra Happe, in a statement. “That’s why it’s especially important to live in a city that provides an environment where new businesses can thrive, with enough capital, workers and customers to keep it going long-term.”


Wallethub’s analysis compared 100 American cities and their performance across three dimensions: business environment, access to resources, and business cost. The scores in each dimension were based on 19 metrics, which were used to develop a weighted average. Data for the study was pulled from several sources, including the U.S. Census Bureau, the Bureau of Labor Statistics, and the Council for Community and Economic Research.


Continue reading to see which American cities were ranked as the best locations to start a new company.

10. St. Petersburg, Florida

St. Petersburg, Florida is the tenth best city for opening a new company. It received high marks for its business environment.


9. Durham, North Carolina

Durham, North Carolina is the ninth best city for opening a new company. It received high marks for access to resources.


8. Austin, Texas

Austin, Texas is the eighth best city for opening a new company. It received high marks for its business environment.


7. Fort Worth, Texas

Fort Worth, Texas is the seventh best city for opening a new company. It received high marks for its business environment.


6. Atlanta, Georgia

Atlanta, Georgia is the sixth best city for opening a new company. It received high marks for its business environment.


5. Miami, Florida

Miami, Florida is the fifth best city for opening a new company. It received high marks for its business environment.


4. Jacksonville, Florida

Jacksonville, Florida is the fourth best city for opening a new company. It received high marks for its business environment and business costs.


3. Charlotte, North Carolina

Charlotte, North Carolina is the third best city for opening a new company. It received high marks for its business environment.


2. Tampa, Florida

Tampa, Florida is the second best city for opening a new company. It received high marks for its business environment.


1. Orlando, Florida

Orlando, Florida is the best city for opening a new company. It received high marks for its business environment and access to resources.


📬 Sign up for the Daily Brief

Our free, fast and fun briefing on the global economy, delivered every weekday morning.