12 media companies with the most ideologically split fanbases
As the U.S. presidential election approaches this fall, the survey firm YouGov polled over 360,000 Americans to determine the link between political ideology and brand preferences. In its new report, YouGov looked at responses regarding over 2,000 brands to find out which ones were the most partisan or primarily preferred by Americans that identified with specific ideology. Turns out only 29% of brands of the brands considered were bipartisan — meaning that at least 10% of both liberals and conservatives would be willing to engage with it.
Here are the most partisan entertainment brands, according to YouGov.
Disney+ — Liberal
When asked what cable or streaming services they would consider subscribing to 26.7% of liberals said Disney+, compared with 13.3% of conservatives.
Dish Network — Conservative
Dish Network had a slightly higher preference among conservatives at 5.6%, compared with 3.5% of liberals.
Netflix — Liberal
Over 43% of liberals said they would consider subscribing to Netflix, compared with 32% of conservatives.
Spectrum — Conservative
About 8.5% of conservatives chose the cable company Spectrum, compared with 6.5% of liberals.
Hulu — Liberal
About 30.8% of liberals said they would consider the streaming service Hulu, compared with 18.9% of conservatives.
DirecTV — Conservative
Nearly 7% of conservatives said they would consider DirecTV, compared with 4.7% of liberals.
MSNBC — Liberal
When asked what broadcast or cable channel they would consider watching to 39% of liberals said MSNBC, compared with only 6.9% of conservatives.
Fox News Channel — Conservative
The inverse was true when it come to the Fox News Channel. About 45% of conservatives said they would watch the cable news channel, compared with just 8.6% of liberals.
CNN — Liberal
About 43% of liberals said they would consider watching CNN, compared with nearly 13% of conservatives.
Newsmax — Conservative
About 29% of conservatives said they would watch the cable news channel, compared with only 4% of liberals.
PBS — Liberal
About 43% of liberals said they would consider watching the publicly-funded PBS, compared with nearly 23% of conservatives.
Fox — Conservative
The broadcast network Fox has an overwhelming conservative fanbase. About 46% of conservatives said they would watch netwrok, compared with only 21% of liberals.