Donald Trump, Elon Musk, Taylor Swift, and more: The 10 most AI deepfaked people right now

In September, pop singer Taylor Swift called out Republican presidential candidate Donald Trump for sharing images of her falsely endorsing his campaign. The seemingly artificial intelligence-generated photos “really conjured up my fears around AI, and the dangers of spreading misinformation,” the singer said. But new data shows both Swift and Trump are among the most deepfaked public figures of the year.

Kapwing, an online platform for image and video editing, analyzed thousands of public figure requests on the Discord channel for text-to-video AI tool, Pika AI, as part of a campaign to spread awareness of deepfakes ahead of the U.S. presidential election. According to Kapwing, Pika AI is the most active AI video generator on Discord. Kapwing said it started with a seed list of over 500 of the most famous public figures across industries such as music, business, and politics, then manually recorded the number of AI video requests for each person.

“Our goal with this study is to bring hard data to the conversation about the potential dangers surrounding deepfake technology — we want to show how pervasive this technology already is, especially with the U.S. presidential election fast approaching,” Eric Lu, co-founder of Kapwing, said in a statement.

Here are the 10 most deepfaked public figures of 2024, according to Kapwing.

10. Beyoncé

Kapwing found 1,328 deepfake video requests for singer Beyoncé on Pika AI’s Discord channel. Beyoncé was the second-most deepfaked singer of the year, according to the data.

9. Will Smith

Actor Will Smith came up in 1,609 deepfake video requests, Kapwing found on Pika AI’s Discord channel. Smith was the third-most deepfaked Hollywood star of the year, according to Kapwing.

8. Mark Zuckerberg

Kapwing found 1,738 deepfake video requests for Meta chief executive Mark Zuckerberg on Pika AI’s Discord channel. According to the data, Zuckerberg was the second-most deepfaked business leader of the year.

7. Cristiano Ronaldo

Portuguese footballer Cristiano Ronaldo came up in 1,948 deepfake video requests on Pika AI’s Discord channel, according to Kapwing. Ronaldo was the most deepfaked athlete of the year, the data showed.

6. Dwayne Johnson

Kapwing found 1,970 deepfake video requests for actor Dwayne Johnson on Pika AI’s Discord channel. Johnson was the second-most deepfaked actor of the year, according to the data.

5. Tom Cruise

Actor Tom Cruise was the subject of 2,308 deepfake video requests on Pika AI’s Discord channel, Kapwing found. Cruise was the most deepfaked actor of the year, according to Kapwing.

4. Joe Biden

Kapwing found 7,956 deepfake video requests for President Joe Biden on Pika AI’s Discord channel. The president was the second-most deepfaked political figure of the year, according to the data.

3. Taylor Swift

Swift was part of 8,202 deepfake video requests on Pika AI’s Discord channel, Kapwing found. The pop singer was the most deepfaked singer of the year, according to the data.

2. Elon Musk

Tesla (TSLA), xAI, and SpaceX chief executive Elon Musk came up in 9,544 deepfake video requests on Pika AI’s Discord channel, according to Kapwing. Musk was the most deepfaked business leader of the year, the data showed.

1. Donald Trump

Kapwing found 12,384 deepfake video requests for former President Trump on Pika AI’s Discord channel. Trump was the most deepfaked political figure of the year, according to the data.