Easter spending to hit record high of nearly $25 billion
Despite economic uncertainty, people still plan to shell out on candy, food, gifts, and flowers, according to estimates
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Easter candy prices have reached all-time highs — and so will spending.
The National Retail Federation (NRF) said Tuesday it expects Easter spending to reach $24.9 billion this year, surpassing 2023’s record by $900 million. On a per-person basis, the NRF said people celebrating will spend almost $200 each.
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“While economic uncertainty remains on the minds of many, consumers are still focused on holiday celebrations like Easter,” NRF chief economist Mark Mathews said.
The 2026 prediction is up $8.5 billion from 2015, according to NRF data.
Candy remains the thing most people plan to buy — and it makes sense that people are spending more.
A new analysis from InvestorsObserver found that prices of Easter basket candy have jumped a whopping 67% since 2020.
NRF said the majority of people celebrating also plan to cook a holiday meal and visit friends and family, while 43% of people will attend church, and 36% are planning an Easter egg hunt.
Among spending estimates, NRF projects $7.5 billion on food, $3.9 billion on gifts, $3.7 billion on clothing, $3.5 billion on candy, and $2.2 billion on flowers.