đ Breezy Yeezy chats

Good morning, Quartz readers!
Wishing you were at the World Economic Forum in Davos right about now? We get it. Join executive editor Heather Landy for on-the-ground reporting by signing up for our annual Need to Know: Davos newsletter. Itâs free!
Hereâs what you need to know
Apple beat Samsung in global smartphone sales for the first time ever. The US-based company shipped nearly 235 million units last year, compared to its South Korean rivalâs 227 million.
Hyundai is offering Americans cash to buy electric cars. Buyers of three models can get $7,500 as the South Korean automaker tries to catch up to its competitors that qualify for US-specific tax credits.
Burger King will spend $1 billion buying its own restaurants. The company is swallowing its largest US franchisee as part of a turnaround plan.
Spirit Airlines stock lost almost half its value after a judge blocked JetBlue from buying it. The ruling comes after the US Department of Justice sued to stop the merger last March, as part of a push to halt deals that the Biden administration regards as anti-competitive.
Adidasâs boss wanted some breezy chats, and got a lot of Yeezy
When Adidas executive Bjørn Gulden took over last year, he had a request for his 60,000 employees: Call me, maybe.
For a bit, giving out his phone number to each employee meant being contacted as many as 200 times a week. Gulden told The Wall Street Journal while some saw the invitation as crazy, he was on a mission to jumpstart a turnaround at the sneaker maker.
That hasnât exactly happened yet. Adidas is forecasting a âŹ100 million ($106 million) loss for 2023, though thatâs better than its previous estimate of âŹ450 million ($489 million). Losing wasnât quite what employees wanted to talk about though. They were more concerned with the rapper Ye.
Elon Musk has a quarter-sized Tesla ask
Elon Musk wants more control over Teslaâ25% to be exact. The desire is ââa reversal from two years ago, when he sold off 22 million Tesla shares to buy Twitter, reducing his stake in the EV maker from 17% to about 13%.

Whatâs driving his change of heart? Robots. Musk said heâs âuncomfortable growing Tesla to be a leader in AI & robotics without having ~25% voting control.â And if he doesnât get it, heâll build his machines elsewhere.
Bad returns on climate investments? More CEOs will take it
Over the next three years, a third of CEOs expect that climate change will alter how their organization creates, delivers, and captures value. That stat is from PwCâs latest Global CEO Survey, and is way up from less than a quarter of respondents who said the same in the annual surveyâs previous five installments.
Four out of 10 CEOs told PwC that theyâd even accept lower returns if it meant helping the planet. For a growing number of chief executives, that means being OK with taking anywhere from a 1% to 6% hit on climate investments when compared to stakes in other ventures.
That sentiment, of course, isnât a consensusâa lot of CEOs admitted that they donât even have a climate action plan. And some leaders are turning their eyes from the threat of a warming planet toward what to do about generative AI.
Quartzâs most popular
đ Meet the man taking on big fast food and candy brands for allegedly stiffing customers
đŽ Fast food menu items that arenât as advertised, according to customers
đ The Gates Foundation has approved its largest annual budget yet
đ Rabbit unveiled a new device to help phone users manage their apps
đ¤ Microsoft is expanding its Copilot AI subscription for Office apps
đ¸ JPMorgan settles alleged violations of whistleblower protections with $18 million payment to SEC
Surprising discoveries
A 93-year-old rower is as fit as a 40-year-old. Richard Morgan didnât even start exercising regularly until he was 73.
New Orleans-style chicken wings are a hit in China. One place theyâre not a hit? New Orleans.
The first rhesus monkey was cloned. It was created to speed up medical research, since the speciesâs physiology is similar to humans, but animal rights advocates are criticizing the cloning.
A 29 million-year-old nest of eggs was found. They belonged to grasshoppers, which were prancing around even way back then.
Got a memory you want to show someone? AI can help with that. In our latest Quartz Obsession podcast episode, host Heather Landy talks to Pau Garcia from Domestic Data Streamers about a global research project that uses artificial intelligence to generate images of the memories of early-stage dementia patients.
đ§ Listen to âSynthetic memories: Generating the pastâ now on Spotify | Apple | Google | Pandora
Did you know we have two premium weekend emails, too? One gives you analysis on the weekâs news, and one provides the best reads from Quartz and elsewhere to get your week started right. Become a member or give membership as a gift!
Our best wishes for a productive day. Send any news, comments, Richard Morgan life hacks, and New Orleans-style chicken wings to [email protected]. Todayâs Daily Brief was brought to you by Morgan Haefner.