In-N-Out, sick and tired of the 6-7 trend, removes the number from its order system
Teens celebrating when the ticket number was called were causing chaos in the burger chain's locations
Justin Sullivan
Next time you're at In-N-Out and you're given a number for the staff to call out when your order is ready, you can rest assured that you won't find yourself caught up in the latest baffling teen craze.
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The burger chain has removed the number 67 from its order system, as it found teens would go crazy when the number was called, launching celebrations of the nonsense term that have turned into viral videos. (At the same time, officials at the company decided to do away with 69 as well. Why risk that sort of trouble?)
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The move was actually made almost a month ago, People reports. The customer behind whoever gets order number 66 will now be handed the number 68. The next person is handed 70.
In-N-Out is just the latest company to try to find some way to deal with this language phenomenon. Other restaurant chains, like Wendy's and Pizza Hut, have taken an opposite approach, offering specials for 67 cents (because nothing makes a catchphrase cooler to kids than a national corporation using it in its marketing).
"6-7" (pronounced six-seven), was even named 2025's word of the year by Dictionary.com, though even they admitted they had no clue what it meant.
"If you’re the parent of a school-aged child, you might be feeling a familiar vexation at the sight of these two formerly innocuous numerals," the site wrote in making its announcement. "If you’re a member of Gen Alpha, however, maybe you’re smirking at the thought of adults once again struggling to make sense of your notoriously slippery slang. And if it’s a surprise to you that 67 is somehow newsworthy, don’t worry, because we’re all still trying to figure out exactly what it means."
The term seemingly originated from rapper Skrilla’s song “Doot Doot (6 7),” in which he repeatedly says “six-seven” in his lyrics. Searches for 6-7 began to spike in June and have been on the rise ever since, increasing six-fold. Publications like the New York Times have referred to the phenomenon a form of internet-era "brain rot."