The 5 most romantic U.S. states — and the 5 least
Discover which U.S. states are most in love and which barely search for romance, according to a new study
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Romance leaves a paper trail. Or at least a browser history. People search for how to propose, what to write in a love letter, and when to book an anniversary trip. Enough of those searches, repeated often enough, turn affection into data.
Health and wellness website Innerbody used that signal to measure how actively people across all 50 states plan, research, and rehearse romance — not what they say about love, but what they do when they open a search bar.
Turns out, love is a very searchable sport. Some states treat it like a full-time project, with citizens clicking, scrolling, and Googling their way to a perfect proposal. Others act as if romance is on airplane mode, barely leaving a trace. The ranking captures that rhythm — a peek at where hearts are most active, and where they prefer to stay quiet.
Here are the five most romantic states and the five least, according to the data.
1 / 10
5th most: Louisiana
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Louisiana ranks fifth overall, driven by steady search interest in romantic planning and relationship milestones.
2 / 10
4th most: Mississippi
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Mississippi claims fourth place, underscoring the Southern states’ strong presence at the top of the rankings and hinting at regional patterns in how romance is expressed.
3 / 10
3rd most: Oklahoma
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Oklahoma’s strong engagement with proposal and gift-related searches pushes it into third place.
4 / 10
2nd most: South Carolina
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South Carolina ranks second, posting high search volumes across nearly every romance category measured.
5 / 10
Most: Alabama
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Alabama claims the top spot, edging out its closest competitors by maintaining consistently high romance-related search activity year-round.
6 / 10
5th least: Vermont
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In Vermont, searches for romance and relationship milestones are relatively quiet compared with other states.
7 / 10
4th least: South Dakota
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In South Dakota, interest in romantic searches remains low across multiple categories, suggesting love doesn’t often hit the search bar.
8 / 10
3rd least: Alaska
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In Alaska, hearts are busy elsewhere — searches for love and relationship tips barely register.
9 / 10
2nd least: Montana
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In Montana, searches for romantic planning and gesture ideas are minimal, suggesting love isn’t top of mind.
10 / 10
Least: Wyoming
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Wyoming finishes last by a wide margin, recording the lowest overall interest in romance-related search behavior nationwide.