The 10 most valuable brands in the world

Amid a highly competitive global business climate, a few brands stand out.

Brand Finance, the world’s leading brand valuation consultancy, looked at companies around the world to find which ones have the highest value.

To rank them, it analyzed key metrics like a brand’s strength, the importance of each brand’s purchasing decisions, current and forecast revenue, and growth rates.

Most of the top companies were American and many — but not all — were tech companies.

Continue reading to see which brands made the top 10.

#10: The State Grid Corporation of China

The State Grid Corporation of China, a Chinese state-owned utility and the largest utility company in the world, ranked tenth with a brand value of $85.6 billion.

#9: Nvidia

The American chipmaker Nvidia (NVDA) ranked ninth with a brand value of $87.9 billion.

#8: Facebook

Social media brand Facebook (META) ranked eighth with a brand value of $91.5 billion.

#7: TikTok

Short-form video platform TikTok ranked seventh with a brand value of $105.8 billion.

#6: Samsung

South Korean tech company Samsung ranked sixth with a brand value of $110.6 billion.

#5: Walmart

Walmart (WMT) ranked fifth with a brand value of $137.2 billion.

#4: Amazon

Amazon (AMZN) ranked fourth with a brand value of $356.4 billion.

#3: Google

Google (GOOGL) ranked third with a brand value of $413 billion.

#2: Microsoft

Microsoft (MSFT) ranked second with a brand value of $461.1 billion.

#1: Apple

Apple (AAPL) ranked first with a brand value of $574.5 billion.