Thursday is National Bagel Day. Here's where to find freebies and discounts

Doughnuts might satisfy a sweet tooth, but if you're looking for a breakfast pasty that will fill you up, it's hard to argue with a bagel. And on National Bagel Day, which is observed Jan. 15, retailers and fans of the dense, ring-shaped treat will celebrate with discounts and freebies.

The big question is: What kind of bagel will you grab? There are nearly as many flavors as there are of doughnuts, but a survey conducted by Einstein Bros. in December found that, in the U.S. at least, five ruled supreme.

The plain bagel was the most popular choice, followed by Asiago, everything, six cheese, and cheddar jalapeño. (Schmear optional.)

Here's a look at some of the specials being offered for National Bagel Day 2026.

Biggby Coffee

Buy a 20- or 24-ounce specialty beverage and you can get a bagel and cream cheese for $1.

Bruegger’s Bagels

If you're a member of the Bruegger's Rewards program, you'll get a free bagel and cream cheese with any purchase.

Einstein Bros. Bagels

Get a free Bagel & Shmear with any purchase on Jan. 15. When ordering in person, you'll need to mention "National Bagel Day" to get the deal.

Goldbergs Fine Foods

Customers will receive a free bagel with cream cheese with any purchase.

H&H Bagels

Enjoy a free bagel and spread sandwich on Thursday, Jan. 15 if you're an H&H Rewards member. You can place orders online, in the app, or in stores.

Panera Bread

Buy an Asiago Bagel Stack and get one free with the code BOGOSTACK.

Stop & Shop

The grocery chain will give shoppers who check in with their GO Rewards account a free bakery bagel on Jan 15.