Super Bowl 2025 is almost here. On Feb.09, more than 100 million people are expected to tune in as the Kansas City Chiefs go head-to-head with the Philadelphia Eagles — and to catch Kendrick Lamar’s highly-anticipated halftime show. With such a massive captive audience, its no surprise brands are forking over up to $8 million for a coveted ad slot.
“The Super Bowl is a different type of viewing,” said Laura Grover, head of client solutions at TV outcome firm EDO. “People are tuning in for the ads just as much as the game.”
With what’s become a tradition, many companies have already begun releasing teasers for their high-priced commercials ahead of game day.
Here’s a look at the ads generating buzz before kickoff.
Hims & Hers promoting their low-cost weight-loss meds
When Sally met Hellmann’s with Meg Ryan and Billy Crystal
Intuit teases a better way to do taxes with Issa Rae
Mountain Dew Baja Blast with Becky G and a chorus of seals
NerdWallet says a genius is coming with a talking beluga whale
Stella Artois reveals David Beckham has a twin brother
Walton Goggins shows off GoDaddy’s collaboration with Airo
Barry Keoghan helps a donkey build a website on Squarespace
Totino’s Pizza Rolls are going to space
A case of the Mondays with Coors Light
UberEats listens and doesn’t judge with Charli XCX and Martha Stewart
Fan Duel teases Petyon vs Eli showdown
A horse trains to make its first Budweiser delivery
Post Malone and Shane Gillis make their own Bud Light delivery
The Chiefs work as Doritos’ focus group
Reese’s Cups has big news coming involving lava
Antonio Banderas helps Macho Man Randy Savage lookalike open a pickle jar for Bosch
The Muppets go on vacation with Booking.com
HexClad reveals the otherworldly tech behind their pans with Gordon Ramsey and Pete Davidson
Novartis is raising awareness for breast cancer with Wanda Sykes and Hailee Steinfeld
Doja Cat photobombs a Taco Bell drive-thru
Häagen-Dazs teases a mysterious driver
Coffee Mate is promoting its new Cold Foam with the help of Shania Twain
A Pringles Party with Adam Brody
Orlando Bloom and Drew Barrymore go on holiday with MSC Cruises
Willem Dafoe and Catherine O’Hara play pickleball with Michelob ULTRA
Iconic grocery product mascots are racing to customers’ homes with Instacart
