9 steps for giving mature companies new life through business model reinventionByArielle Dachille, Matthew Duffey, Venky Jayaraman, and Veronique Roos-Emonds of PwC, Matthew Duffey, Venky Jayaraman, and Veronique Roos-Emonds of PwC, and Matthew Duffey, Venky Jayaraman, and Veronique Roos-Emonds of PwC